There was a television commercial in which a family was traveling through the mountains, and the elder of the family sought to inhale the fresh breeze, but before he could fully breathe in, the family hurried him to another location, and this continued till they arrived home. The father complains at home that you didn't even let me breathe. The son asks his father where else he might go to breathe pure air. We could be at home, and as he says, he turns on the A/C (a brand that comes with purified air), and afterward, the father stood in front of the A/C and breathed.
I was like what the heck! Actually, it was wtf, that came out unmindful.
I was uneasy from the time I watched it, and I was like, how could they think of replacing nature and its breeze? I wonder if they realize what they are conveying through this commercial. The world is already descending into hell as people seek the artificial lifestyle and drown in a virtual world, disrupting their relationship with nature and fellow humans. Such commercials will be pushing into the abyss.
The growing generation, particularly children who are unaware of the commercial aspects of the AD, will believe that the air from the air conditioner is as good as or better than the pristine air that oozes from the natural environment. And this will encourage and induce them to use air conditioners frequently without realizing the harm they cause to the environment - and using excess a/c is also one of the causes of global warming.
The gadgets had already held back kids inside the home, and the COVID came as an advantage to the younger generation, which was more than enough to keep them at home. Online education has encouraged the activity. The youngsters who come out to play have declined, and with such advertisements, it deteriorates!
As a nature lover with a social concern, I condemn the commercial's creators and the concept of bullshit. At the same time, I am never against the comfort of people and in today's rising temperatures, normally in summer, the air conditioner is a boon, but we should know when and where to use it. Sweating is not a curse, and there's nothing wrong with sweating unless it's extreme to dehydration.
No parent wants to see their children suffer during the summer, and the air conditioner has become such a necessity that we cannot stop its growth. However, sticking to limitations will benefit the environment. There are various ways to promote a product, but using nature as dice and creating an illusion against the natural elements would result in future generations being distracted and held captive within the home.
As a believer in life outside the window, this ad made me endlessly sad. I wish the promoters realized the ad was misleading and changed its course before it reached a large number of people.
For your reference here is the ad
I agree about commercials being misleading. All the sponsers care about is the bottom line. I don't like breathing in AC air, it gives me a headache. A fan is much better. Enjoy your day!
ReplyDeleteThere are entirely too many misleading ads on television, but then there is entirely too much television. Most kids no longer go outside to play.
ReplyDeleteCommercials influence everyone,especially children ~ unfortunate part of a capitalistic society for lack of a better choice ~ beats the options ~ And nature is a gift ~ too many young ones don't know the pleasure of playing outside and using their imagination ~ AC is good when it is real hot and no breeze ~ but sure like the breeze better ` namaste ~
ReplyDeleteWishing you good health, laughter and love in your days,
A ShutterBug Explores,
aka (A Creative Harbor)
So true. Most commercial ads are very misleading, influencing the viewers to believe the lies. I will only use the air con when it is really hot and humid just to have a comfortable sleep. Most of the time, I prefer to use a fan. Our young generation is so afraid of the sun and most of them hardly sweat.
ReplyDeleteI agree that it was a misleading and silly advert to portray that something can be better than Nature's outdoors. Advertising companies are quite brilliant at using music, sounds and good looking models to portray an item. Sometimes when I see a Kentucky FC add in the movies on the big screen, I really want a crunchy crispy chicken drumstick with a sizzling ice-cold Coke. The sound of that crunch as the model slowly bites into the chicken is enough to make me go for a KFC after the movie. Ohhh... I am so WEAK!!
ReplyDeletemost commercial ads are very misleading...Better don't watch at all! the kids learn all the bad things and easily tempted to buy unhealthy junks/foods/products jst by watching ads.
ReplyDelete