Endhiran hype

Everywhere it’s talk about Endhiran and its post and pre-release celebrations elsewhere. I personally feel the hype created by media and Sun picture’s is causing too much expectation and irritation among people. The fans celebrate it and Endhiran is not alone a movie to receive such abundance and every superstar’s release witnesses such enthusiasm and eagerness, but it defines larger this time as it involves the larger heads in movie industry including the subject.
Even missing the common wealth games excitement in country, many TVs tuned for watching the Endhiran movie release functions worldwide. Even I felt bad to say that I missed a vivid glow evening on doordarshan, watching our nation been displaying its very big and grand venue, were India shines very brightly like Sirius in the universe. The movie has talked much before it release and there’s nothing to say more about it and keeping away the suspect on hype and expectation, peoples response are overwhelm and speechless as of ever seeing a movie like this before in Tamil cinema.

It’s quite shanker movie in my view primarily where superstar might displayed like a super doll doing everything need for his character and fans. He’s general hero of almost everyone like him for his style and simplicity, and being super hype whatever he do are expose to publicity. The director has used this hype with strong media background; the movie is published with lot of expectations and causing disturbance in many ways to public. Thought we enjoy the hyper create by the fanfare, there is something for people to carry unmindful and do crazy which I like to dismiss and think media should stop encouraging such stupid activities.

I guess people are much endures to bear the movie’s non-stop publicity, sponsor by the Sun group of channels, which sounds aloud in-between watching programs, should think a good movie no need publicity and it will reach people by some ways through themselves. Don’t we listen to our neighbors and near and dear ones who watch the movies, but even though we need little aware about the movies which caused by the media, should be responsible and care to be publishing it in interesting and not irritating anybody. Looking forward to watch the robot with little expectation on Shanker and Superstar!

Image Courtesy: enthiran.roborajini.com