Since 1980, September 27 is celebrated by the World Tourism Organization as World Tourism Day. It was established at the Third Session of the WTO General Assembly in Torremolinos, Spain, in September of 1979. The purpose of this day is to display awareness that tourism is vital to the international community and to show how it affects the social, cultural, political and economic values worldwide. Each year, there is a new theme, and a host country as the WTO's partner for celebrating World Tourism Day, which is selected by the WTO General Assembly.
September 27th is important since on that day in 1970, the Statutes of the WTO were adopted. The adoption of the statutes is considered to be a milestone in global tourism.